tag:blogger.com,1999:blog-11205223.post115988209430647849..comments2023-10-28T08:43:47.121-02:00Comments on ARmadgeddon: Step up a geAR or disappeAR, redux (updated)Unknownnoreply@blogger.comBlogger12125tag:blogger.com,1999:blog-11205223.post-1161558453458873812006-10-22T21:07:00.000-02:002006-10-22T21:07:00.000-02:00James McGovern is NOT an industry analyst unlike J...James McGovern is NOT an industry analyst unlike James Governor. You should not mix these two folks up. There is no envy in my post...James McGovernhttps://www.blogger.com/profile/10192703428650911093noreply@blogger.comtag:blogger.com,1999:blog-11205223.post-1160954469987935912006-10-15T21:21:00.000-02:002006-10-15T21:21:00.000-02:00I find it curious that Charlene Li believes she ca...I find it curious that Charlene Li believes she can conduct a worthwhile briefing session in 30 minutes. Moreover, she seems to have the attitute that these are for the sole benefit of her asking the supplier some generic questions. Isn't it her JOB as an analyst to listen to suppliers and have a deeper discussion than what she believes she can have in 30 minutes?<BR/><BR/>Also - 30 requests per week? C'mon! If each analyst set aside 6 hours per week to have 6 1-hour briefings, all suppliers would get their airspace and the analyst would get some decent education on the market. From some of the reports I've seen these days, most of them need it -:)Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-11205223.post-1160594398408833222006-10-11T17:19:00.000-02:002006-10-11T17:19:00.000-02:00You'll have to remind me what you disagree with :-...You'll have to remind me what you disagree with :-) I think it was the line about, "isn't the blog just a medium," and I said, "maybe so," or, "no not really," or something. Of course the blog is just another medium, but don't assume all media are equal. Which, no doubt you weren't. If indeed, this was what you were referring to in the first place.<BR/><BR/>Think I'll shut up now :)<BR/><BR/>"Some bloggers are super-influencers and we also know of dull analysts."<BR/><BR/>Absolutely.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-11205223.post-1160451440322638392006-10-10T01:37:00.000-02:002006-10-10T01:37:00.000-02:00interesting comments from Duncan. Not sure I agre...interesting comments from Duncan. Not sure I agree with people gaining "insight" from IDC...but am sure there are some out there who feel they do. Good point regarding AR bandwidth - amazing how smart AR folks can nurture and develop a first class analyst network across bloggers, boutiques and te big brands, whereas others (namely the IBM, SAP and Oracle droids) are simply "buffers" or "switchboards". So to conclude this debate, there are some good AR people and some awful AR people, just like there are good analysts and terrible analysts. over and out ;)Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-11205223.post-1160423000344186402006-10-09T17:43:00.000-02:002006-10-09T17:43:00.000-02:00IDC is certainly not treated as a top-tier firm by...IDC is certainly not treated as a top-tier firm by all vendors. Some vendors feel that AR effort is wasted on IDC, since its effect on sales is very limited. Other firms liaise with IDC because of the insight they gain from IDC, and do so quite consciously despite IDC's weak impact on sales. However, it's true to say that IDC is on the list of 'usual suspects', largely because of IDC's impressive media profile. <BR/><BR/>AR people have tightly limited time. Almost all of them would be well advised to focus on fewer analysts rather than more. Indeed, more effort should be expended on national and vertical boutiques. But normally this needs to be reallocated, wich involves ruling one person out for every one perosn ruled in. <BR/><BR/>AR would be more "fulfilling and enjoyable" if managers prioritised getting spokespeople to meet analysts with deep expertise. However, this would not reflect corporate interests. If you want something fulfilling and enjoyable, try growing sunflowers.Anonymoushttps://www.blogger.com/profile/09928097253763852232noreply@blogger.comtag:blogger.com,1999:blog-11205223.post-1160319817991294442006-10-08T13:03:00.000-02:002006-10-08T13:03:00.000-02:00Fair comments from Duncan here. However, I do bel...Fair comments from Duncan here. However, I do believe the previous post has some valid criticisms. For example, Duncan makes the following statement:<BR/><BR/>"Most vendors want to allocate their AR outreach more or less in line with which firms corporate buyers use"<BR/><BR/>I'll use the example of IDC for simplicity's sake. That firm only has vendor clients. It is a virtual unknown advisory source among corpoate buyers and the majority of its analysts never/rarely associate with corporate buyers. However, it is still treated as a top-tier entity by AR. The same also applies to several other top analyst brands. It is high-time AR professionals re-evaluated the real "buyer influence" of the analyst firms in which they invest and not simply follow a "structured roadmap" of brefing the usual suspects. We are seeing an increasing number of specialist niche analyst boutiques open up which have a lot to offer, and if AR folks can help support and recognize their quality, this will unltimately impact the improve the analyst industry. I also believe AR professional will have a more fulfilling and enjoyable career if they started wideing the net. Will be a welcome wake-up call to the big brands as they continie to hold vendors to ransome with their "pay-to-play" mentality and lose focus on quality and ethics.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-11205223.post-1160312081470858622006-10-08T10:54:00.000-02:002006-10-08T10:54:00.000-02:00From the vendor's viewpoint, it would be an ineffe...From the vendor's viewpoint, it would be an ineffective AR strategy to prioritise analysts by their research quality. The quality of an analysts' insight is not a strong predictor of their rapport with corporate buyers. Most vendors want to allocate their AR outreach more or less in line with which firms corporate buyers use. But whether or not an analyst is used by a corporate buyer is only partly determined by their individual research quality, but also their their experience, empathy, rapport, connections, questioning skills, advising style and so on. Furthermore, these individual qualities are amplified by the firm massively. That is why an average analyst at a big firm is normally more influential than a highly able analyst at a boutique.<BR/><BR/>AR managers' focus on analysts at influential firms is certainly irksome for analysts at no-name boutiques, however these managers have a good case for arguing that they are acting in the best interests of the firms that employ them.<BR/><BR/>It's disarmingly naive to think that quality should be the main thing, but anyone who follows tech and telecoms should just look at the technologies they are forced to use in daily life. Little of it is of the highest quality; and it is for exactly that reason that is is widely adopted.<BR/><BR/>Best wishes from Symposium.<BR/><BR/>Duncan.Anonymoushttps://www.blogger.com/profile/09928097253763852232noreply@blogger.comtag:blogger.com,1999:blog-11205223.post-1160193565468710412006-10-07T01:59:00.000-02:002006-10-07T01:59:00.000-02:00I wish some AR people would get their head out of ...I wish some AR people would get their head out of their behinds and start briefing with quality analysts regardless of which "brand" they work for. Most vendors know IDC analysts are the worst - and Forrester's are fast deteriorating - but just like to check the boxes and don't care about quality anymore.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-11205223.post-1160040534425524062006-10-05T07:28:00.000-02:002006-10-05T07:28:00.000-02:00Duncan,Rather than endorsing messages we should be...Duncan,<BR/><BR/>Rather than endorsing messages we should be looking for facts; if you think that the paper is being disputed out of self-interest only, then you can simply produce some facts, can't you? If the AR community was being driven by self-interest then wouldn't be be claiming that analyst influence is rising as much as influencer50 claims its is falling?<BR/><BR/>It would be cool if the notion that "Analyst influence is diminishing" could be turned from a "message" into a testable hypothesis. I understand that both influencer50 and Outsell share this "message" as an opinion. The AR community, and marketers more widely, will look forward to looking at any data you have,<BR/><BR/>Duncan C.Anonymoushttps://www.blogger.com/profile/09928097253763852232noreply@blogger.comtag:blogger.com,1999:blog-11205223.post-1160035252704423672006-10-05T06:00:00.000-02:002006-10-05T06:00:00.000-02:00These are all interesting comments, and it’s great...These are all interesting comments, and it’s great to have a debate centred on influencers. I particularly liked James Governor's comments - seems to hit the arguments square on. http://www.redmonk.com/jgovernor/archives/001548.html<BR/><BR/>I didn't expect the AR community to endorse the "Analyst influence is diminishing" message, and so it has turned out. <BR/><BR/>We've been guilty during Influence50's 3 years of business of not talking publicly about our take on Influencers - something we are addressing now. So expect more content to digest over the coming months…<BR/><BR/>I've also blogged on the influence of blogs - http://www.influencer50.com/infuse/2006/09/influence-of-blogs.htmlDuncan Brownhttps://www.blogger.com/profile/01014293085026760114noreply@blogger.comtag:blogger.com,1999:blog-11205223.post-1160000617076385172006-10-04T20:23:00.000-02:002006-10-04T20:23:00.000-02:00There are some interesting corollary trends, such ...There are some interesting corollary trends, such as analysts who also blog (eg myself) and bloggers who analyse & consult.<BR/><BR/>More interesting still is that some vendors/operators treat me better from an AR standpoint now, because of my blogging activities.Dean Bubleyhttps://www.blogger.com/profile/05719150957239368264noreply@blogger.comtag:blogger.com,1999:blog-11205223.post-1159957207488508362006-10-04T08:20:00.000-02:002006-10-04T08:20:00.000-02:00Thanks for the link. My original post was a little...Thanks for the link. My original post was a little too robust, tso I took it down overnight and have just reposted an updated verion.<BR/><BR/>You should also check out the SageCircle date here <A>http://analystrelations.blogspot.com/2006/10/analysts-determine-opinions-industry.html</A>.<BR/><BR/>In my discussion of it I make a similar point to yours on 'super-influencers', but not as nicely as you do.Anonymoushttps://www.blogger.com/profile/09928097253763852232noreply@blogger.com