Tekrati reports today that IDC is using its successful Insights Services to target IT users:
IDC Launches Insights Advisory Service for IT Executives Tekrati Analyst Firm News
By the look of it (see the un-edited press release here), they seem en route to eating some of the IT user RAS pie enjoyed by Gartner, Forrester, Ovum, AMR and the local boutiques.
ARmadgeddon's take: although their analyst line-up currently only covers North-America, it is an interesting move. All three analysts listed have experience with RAS firms: Melinda Carol-Ballou at META, Stephen Elliot at Forrester+Hurwitz and Joseph Pucciarelli at Gartner. Although today it almost exclusively serves IT vendors, IDC enjoys a great brand recognition and global footprint with offices almost everywhere noteworthy. However, its management is conservative and they have been very slow to move out of their comfort zone. If they can successfully leverage those assets to target the IT buyers they might well become a credible alternative to Gartner in the long run. We would suggest them to stick to those vertical markets they cover well through their Insights programme and focus on emerging countries where the Gartner Borg Empire is not an oppressing force.
Update: Tekrati also posted this release about 3 more analysts joining IDC:
IDC Fortifies Software Research and Advisory Capabilities in EMEA Tekrati Analyst Firm News
- Alys Woodward, ex-Ovum, for Business Intelligence and Analytics research in Europe
- Jonathan Share, ex-Citiwire, in the consulting group (really?)
- Eric Domage, now head of security solutions research in Europe for IDC
- Erik Bruin, changing focus from IT services solutions to enterprise applications
Finally, there are recent comments from Han Honimous below and on this other post... someone out there must not like IDC very much. We thought of them they as genteel and harmless...