We have received some echoes of the last IIAR meeting. Apparently James came to present about blogger relations and independent analysts. He made a few good points about blogs allowing an open peer review, his other views are pretty well summed up here. John Simmonds, an IBM AR Manager, also posted on the subject here and there.
James' conclusions in a nutshell are that:
- In today's Web 2.0, conversations are in the open: blogs force corporations to rethink the line between what needs to be protected (actively) and what can be left in the wild
- Communications need to be crafted around communities, not articulated for the masses
This is both a significant departure for AR, traditionally more used to one-on-ones and NDA's. As we expressed before, it is a unique land-grab opportunity for AR departments:
However, it requires a rethink not only from AR Managers (Open Source Briefings anyone?) but also from analysts (Coo-petitive Reports folks?)
We'd like to ask the question back to James: how would you envision a Briefing 2.0?