Friday 5 October 2007

The Borg "how to"

The Gartner Borg has sent its first AR Newsletter. Like it or not, they're good at selling and know their target audience -might be too well for most AR folks actually.
This newsletter is well thought and contains some good tips on briefing analysts:

  • phrase well your briefing request to allow the vendor briefings teams to include other relevant analysts
  • address hot issues upfront, resolve disagreement offline with the analyst after the briefing

ARmadgeddon's take: seasoned AR professionals might not learn new tricks however it is a good refresher and essential reading for AR newbies.

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