Playing the surveys game

It is always tempting the feed the journos with a good survey, especially if it comes from a "reputable source", such as analysts for instance. If you fancy chasing ambulances, check this one from Aberdeen for Planview.

Of course, you don't have to be Aberdeen to deliver the number wanted:

• it's quite easy to use a self-selecting sample,
• manipulate the assumptions
• or do both

Not that we're picking on a vendor in particular, Microsoft is not by far not the only vendor incriminated -it's just their GTF page is helping a great deal finding examples!

Spin Bunny, the (great and notorious) PR blog, has a good one on why PR agencies like doing this:
Spin Bunny: Surveying PR surveys