Friday post: brownian scheduling

Analysts have usually little ideas how much work is involved in AR. Take scheduling for instance, it takes a hell lot of time to figure out where and when your exec might meet the analyst as both seem to be in a constant brownian motion between airports.

Stephen might have cracked gained many brownie points by publishing his schedule. Much easier than the dreaded Borg scheduling team, who comes back to your 3 days after you sent your request, and with a 30 mn slots. One more reason why you gotta love independent analysts: they're much more accessible if you need to do some message testing before a launch and easy to work with.

Another thing that AR professionals have to deal with is long, technical, boring briefing teleconferences. Maintaining your attention to jot down the follow-up points can be tough, especially after a relationship management lunch meeting. Don't read the Borg earnings release, there's nothing there: they're executing well, though not growing consulting very much. No new news. Best to try figure out what to do with your airmiles...