Tuesday, 4 October 2005

Microsoft hires from Gartner, right, left and centre!

We don’t know if it’s a policy or a trend, but several Borg analysts have defected for the software giant: Earl Perkins (ex-META, security research?), Ashim Pal (ditto and to do AR) and Michael Haines (Americas channel strategy).
ARmadgeddon wishes them good luck: advising is often easier than doing…

Devious minds would suggest that MSFT’s position in the Magic Quadrants is going to improve.  On the other side, they are still using several PR agencies to execute their AR tactics, not getting a lot of kudos from the analysts anyhow…

3 comments:

bitblue said...

You guys seem so focused on pointing out cases where analysts have left Gartner that you fail to check simple things such as dates. If you consider it news that Ash is now at Microsoft, then I hate to break it to you, but that happened over a year ago, in fact, months before the META Group acquisition has even been announced. That ZD article is dated September 2004, and (last time I checked) it's now 2005 already. Yawn.

bitblue said...

Oh... and btw, I don't know where you get the idea that Ash is doing AR at Microsoft. I had dinner with him last night and he was still Director of Platform Strategy. Better check your facts.

James Governor said...

i would like to point out that in the UK at least Microsoft's agency, Write Image, does a pretty reasonable job of analyst relations. i have been working with the same people now for more than two years and the consistency is good. Write Image does seem to understand AR.

I am not sure what analysts are complaining, but i am not one of them.

on the other hand, bitblue, you can't deny that Microsoft is hiring ex-Meta talent from Gartner. Given how many resumes they recieved from Meta during the takeover, it should come as no surprise.