Saw this on Catherine's blog: Forrester's Charlene Li advises not to rely on analysts to ask for briefings.
There are a couple of reasons why [emailing directly to the analyst] isn't always a good idea. First, you're relying on the analyst to have their act together and be able to respond to your request.
After this amusing admission, she also provides some tips for better briefings. AR 101 surely, but always worth having in the back of your AR mind. Norma made similar recommendations a while back.
See also the following posts:
- AR 101: briefing analysts
- Blon-idc and briefing 101
- Redmonk: how to brief analysts
- Is Gartner subtly going pay-to-play for briefings? (update: they're no longer subtle about it!)
- Should vendors institute a pay-to-brief policy?
This starts to look like a body of good practices around briefings... and no more excuses for bad briefings!
PS: we've added links to AR jobs on the left-hand-side-bar.