Redmonk: how to brief analysts

James explains "On How To Brief Analysts what we are, and expect". Well, it's less detailed than his maxifesto but common sense doesn't hurt :-)

So, an analyst briefing is (should) a two-way conversation (otherwise it's called a press conference).
He's also got an interesting concept of analysis as a conversation (as opposed to "Claudia Schiffer analysts"): to let it happen, keep your decks short...

Useful reminder...