A kind reader brought this article from The Fool to our attention: The Other Analyst Scam.
It links to an interesting article by Ashlee Vance from El Reg about the New York Times banning Rob Enderle from commenting in their pages after they got a complaint about a conflict of interest. The interesting point is is that while the NYT was having a go at poor old Rob they continued to use Gartner, IDC, Jupiter, Yankee and ABI! Incidently, it is quite ironical for the NYT to feel being in a position to patronise analysts about integrity...
As per one a comment on one of our posts, journalists should D.O. T.H.E.I.R. R.E.S.E.A.R.C.H. and check their sources before quoting analysts. They should also not quote any random number (but that would suppose they would have some understanding of market sizing methodologies -sigh).
The Motley Fool article insists on this point: market numbers are produced by firms (such as IDC, Gartner, etc...) whose business model depends on IT Vendors.
- Industry analysts will increasingly be pressurised to disclose who pays them and should be careful before returning favours in the shape of press quotes. In other words, transparency will condition their reputation and thus existence.
- AR Managers should not push analysts to provide blatant endorsement as they too often backfire. They should also use analyst quotes in press releases with caution.
- Journalists should do their homework. Like figuring out that a one-man-shop has little or no peer reviews and its coverage will follow more closely vendor briefings than their own research agendas. But maybe that's too much asking?
- Incidently, this also pressurises the Borg to review the disclosure rules and department separation of their Gartner Invest service following vendor concern.
- The Register: NY Times rattles IT industry with analyst ban
- The Motley Fool: The Other Analyst Scam
- The Register: Rob Enderle weighs in on NY Times ban
- The Register: NY Times bans Microsoft analysts from Microsoft stories
- The Register: IDC's missing Itanium report found at rival analyst firm
- The Register: Le Misancalculation: A one act Itanium tragedy by IDC
- Gartner Invest
- ARcade: Gartner Invest: Establish clear rules of engagement