Monday, 18 July 2005

Miss META?

''Miss META?" is the latest campaign from Forrester Research. Despite the name, this is luckily not a beauty pagent for the META diaspora, but a weak imitation of what Burton Group announced in April.

Forrester is offering META clients some free research and a chance to have Forrester put together a customised package.

Speaking about the offer in a cheesy video, George Colony, Forrester's Chairman of the Board, says that many buyers are now worried about industry consolidation. He is using this campaign to stress Forrester's idea to give insight into business trends, technology vendor selection -- and its unlimited access and unique money-back guarantee.

However, we think it's a pretty limp deal compared to Burton's offer -- and what other firms are offering more quietly.

No comments: