We (and about everyone else it seems) got pinged by Jim Zimmermann from Techra, a new venture he founded after creating and selling Analyst Views to Bitpipe (subsequently assimilated by TechTarget and then resold to Northern Light -do you still follow the plot?).
Both sites are pretty similar, and if one add Tekrati the market is quite crowded. All those aim to aggregate analyst content and make it easier for AR managers to trawl through research (probably the most exciting part of AR?), while offering analyst firms directory. They differentiate on the added value services: Tekrati offers an analyst profiles database while Techra and Analyst view create "consensus reports" amalgamating the opinion of several analysts in document.
Our opinion is that they all help AR newbies by providing directories and ready made information -quite useful for briefing books or to know who to brief. Established AR practices within large firms will often be better resourced though.
The consensus reports is an interesting option to create a report compare and contrast the opinions of the various firms on a given subject for $25k (or 12-18k for a brief).
Thursday 20 October 2005
Techra and cousins: pot noodles for AR dinners
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1 comment:
If you seriously think that "to trawl through research" is "the most exciting part of AR" you should be working at Lighthouse!
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