Great post from Vinnie Mirchandani on Forrester in his blog [deal architect:] Forrester's Fortitude. He describes them as bold and taking risk on analysis (i.e. headline research). The SAP case (stock fell 10%) is scary.
What impact has Forrester on European AR professionals?
Headline research, or bold claims with little substanciation, is difficult to deal with for AR people, as getting a retractation from an analyst is difficult. That is unless of course the relationship with the analyst is good and makes him/her more predictable. On the the other hand, Forrester's presence in Europe is far from what it should be (they don't cover hardware for instance).
Wednesday, 2 November 2005
Vinnie shoots at Forrester!
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1 comment:
bold claims with little substanciation
sounds kind of like a lot of marketing and PR doesnt it?
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