Wednesday, 26 April 2006

How many are too many Gartner events?

Duncan publishes a glowing report on the latest Borgference here:
ANALYST EQUITY: Gartner's Outsourcing Summit spotlights opportunities:

So the content was good (we agree) and we found the audience was good. Location was the Royal Lancaster again (as some others and the upcoming Datacenter Summit), however there are two caveats.

  • There are now 11 events (including vision events and the fall Symposium) for the second half of the year. Are all of those event providing value for a specific audience and can the market sustain it?
  • Duncan mentions the majority of attendees at the Outsourcing Summit were vendors. Those summits are an attractive option for networking, as the Symposia have become too large for debating ideas. But only if they are not overtaken by vendor presence.
We'd love to hear your views on the subject.

1 comment:

Richard Stiennon said...

A great question to be answered by the market. Symposia are huge and expensive. I am finding that a lot of marketers would rather invest in more targeted events. Gartner is probably responding to that.

BTW. Have you seen this post at ZDNet?
http://blogs.zdnet.com/Foremski/?p=73#comments

The questions Armadgeddon has raised about analysts and blogging has hit the mainstream.