Duncan has done the maths on an IDC report (does it make it an extrapolation of an estimation?) and figured out AR spend rose to 28% of PR spend [Analyst Equity]... which is still only 2% of marketing spend!
It would be interesting to compare AR and PR spend (7.1% of the same marketing treasure chest) with their respective impact on sales...
We bet that the results could be could have an impact on the PR planet... Any volunteers to challenge its status in the marketing galaxy?
Friday 25 August 2006
Is PR a dwarf planet?
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