Sunday, 27 August 2006

To save time on product selection, don't use Gartner?

An interesting piece of research was recently published on Gartner's web site:
To Save Time on Product Selection, Flip a Coin (by Jeffrey Mann) (password required).

The piece argues that users spend too much time and efforts in the evaluation process, should draw a short list, then randomly select a winner and stick with that decision.

Interesting advice. We wonder what Gartner consulting customers -who pay for selection and evaluation advice- think of this recommendation?

2 comments:

Phil Payne said...

http://www.npr.org/templates/story/story.php?storyId=1697475

James McGovern said...

Gartner understands that their research should be used for creating a shortlist but many enterprsies take it way beyond its original intent...