An interesting piece of research was recently published on Gartner's web site:
To Save Time on Product Selection, Flip a Coin (by Jeffrey Mann) (password required).
The piece argues that users spend too much time and efforts in the evaluation process, should draw a short list, then randomly select a winner and stick with that decision.
Interesting advice. We wonder what Gartner consulting customers -who pay for selection and evaluation advice- think of this recommendation?
Sunday 27 August 2006
To save time on product selection, don't use Gartner?
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1 comment:
Gartner understands that their research should be used for creating a shortlist but many enterprsies take it way beyond its original intent...
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