Wednesday, 4 July 2007

Should research be priced according to freshness?

Anyone having wandered in a supermarket will have noticed a suspect crowd frantically scarmonging for a bargain in their "almost passed the sell by date" corner.

This allows supermarkets to clear out inventory before it starts smelling really bad.

The value of research also diminishes with its freshness, so why not price it the same way?

Gartner seem to already function this way:

Old and irrelevant predictions cost $95,

New and irrelevant ones are priced $195.

Hype is dearer though, at $495!

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