Anyone having wandered in a supermarket will have noticed a suspect crowd frantically scarmonging for a bargain in their "almost passed the sell by date" corner.
This allows supermarkets to clear out inventory before it starts smelling really bad.
The value of research also diminishes with its freshness, so why not price it the same way?
Gartner seem to already function this way:
Old and irrelevant predictions cost $95,
http://www.gartner.com/DisplayDocument?ref=g_search&id=300882
http://www.gartner.com/DisplayDocument?ref=g_search&id=299534
New and irrelevant ones are priced $195.
http://www.gartner.com/DisplayDocument?ref=g_search&id=500929
Hype is dearer though, at $495!
http://www.gartner.com/DisplayDocument?id=496001
Wednesday, 4 July 2007
Should research be priced according to freshness?
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