David rants about analysts sending long briefing requests forms here:
- There's something annoying about analyst firms that... [Analyst Insight]
Those requests fall in two categories:
1. Some firms like the Borg ask you to do their admin and fill in a form. AR managers need to push back on the principle they're not Gartner's secretaries. Also, the whole Gartner briefing process is painful enough already...
2. Other firms submit a questionaire as a first pass at information gathering. Butler sends so up to 30 pages, Datamonitor, Frost & Sullivan, ARC also do it. AR Managers should push them back to their corporation's web site and let the analyst do their homework. After all, researching is their job, not yours.