Thursday, 12 July 2007

Should AR managers fill in briefing forms?

David rants about analysts sending long briefing requests forms here:

Those requests fall in two categories:

1. Some firms like the Borg ask you to do their admin and fill in a form. AR managers need to push back on the principle they're not Gartner's secretaries. Also, the whole Gartner briefing process is painful enough already...

2. Other firms submit a questionaire as a first pass at information gathering. Butler sends so up to 30 pages, Datamonitor, Frost & Sullivan, ARC also do it. AR Managers should push them back to their corporation's web site and let the analyst do their homework. After all, researching is their job, not yours.

No comments: