Daily Furl Headlines for October 30, 2007
From - http://www.furl.net/members/ARonaut
Who are you? Who? Who? Who? Analysts better make sure they are in
the AR directories.
Rated 3 in topic AR tools and techniques
From hp.com on October 29 at 12:10 PM
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Duncan for once posted something quite interesting on Analyst Equity: Credo 1. AR should be co-operative .
In this post, he says that AR should focus on the analyst goals rather than on written research. Why? Because focusing on written research only antagonises AR and Analysts (think of the arguments and escalation arising from some research notes "courtesy" vendor reviews) and does not eliminates negative comments from analysts to their end-user comments.
ARmadgeddon's take: while Duncan is quite right to say that AR should not be transactional and focus on working with analysts on their goals and research agendas and on relationships, AR still need to master two processes. The first one is segmenting analyst audience: some analysts only influence through written research and focusing on reports is the right thing. The second one is vendor reviews: AR managers still need to understand this process and devote enough bandwidth to carry reviews rigorously.
One final observation is that it's easier to be cooperative with EMEA analysts than US ones, who tend to be more adversarial and transactional themselves.
Daily Furl Headlines for October 27, 2007
From - http://www.furl.net/members/ARonaut
On Briefing Analysts, When You Can't Say Everything You Want To »
Delusions of Adequacy
Rated 3 in topic AR tools and techniques
From johnsimonds.com on October 26 at 8:21 AM
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Daily Furl Headlines for October 26, 2007
From - http://www.furl.net/members/ARonaut
On Briefing Analysts, When You Can't Say Everything You Want To »
Delusions of Adequacy
Rated 3 in topic AR tools and techniques
From johnsimonds.com on October 26 at 8:21 AM
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Daily Furl Headlines for October 25, 2007
From - http://www.furl.net/members/ARonaut
AnalystPerspectives: Analysts are increasing coverage or
environmental issues - follow the coverage on the new "Greening of
IT" blog
Rated 3 in topic Analysts unpredictions
From books24x7.typepad.com on October 24 at 9:06 AM
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As Jim puts it rather plainly Analysts are increasing coverage or environmental issues. So the guys at Books 24x7 ("a leading SaaS provider of on-demand business, technical and engineering content" -interesting combination of software as a service and content in the same phrase...), following the hype, have launched a new new "Greening of IT" blog."
ARmadgeddon's take: Green IT is the 00'ies Y2K and currently very much in its "Peak of Inflated Expectations" . Indeed, it seems Marc has already jumped on the GIT bandwagon -although maybe a little late?
Daily Furl Headlines for October 24, 2007
From - http://www.furl.net/members/ARonaut
AnalystPerspectives: Analysts are increasing coverage or
environmental issues - follow the coverage on the new "Greening of
IT" blog
Rated 3 in topic Analysts unpredictions
From books24x7.typepad.com on October 24 at 9:06 AM
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The CIO Weblog: Show CEOs the money, says Gartner
Rated 3 in topic Gartner
From cio-weblog.com on October 23 at 8:21 AM
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Daily Furl Headlines for October 23, 2007
From - http://www.furl.net/members/ARonaut
The CIO Weblog: Show CEOs the money, says Gartner
Rated 3 in topic Gartner
From cio-weblog.com on October 23 at 8:21 AM
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Forrester has announced their earnings in August and Dominic has reported that 3 new analysts just joined the firm in Europe:
Analyst Movements: changes at Forrester Research [ARcade]
Don't rejoice too quickly though, the news on the joiners are not as good as it looks: although we could add Kevin Lucas and Duncan Jones as a recent joiners (George Lawrie is also old news as joined over 8 months ago...) to Pete Nuthall, Forrester EMEA has nevertheless still lost Norbert Kriebel, Lars Goddell. Martha Bennett also jumped ships a while back... This leaves only Alexander Peters and Pete Nuthall as real new hires. We also heard that David Metcalfe was on the way out, although this is still unclear.
On the earnings side, sources at the company say they're pleased but they're still growing slower than their competitors. The AR community was irked by their absence of reaction following the assimilation of the market's #3 by the #1. Concerns that they could be used in a dual-vendor strategy grew further after they failed to explain their strategy a couple of years back. However, they since have come forward at a recent IIAR Forum and gave a compelling presentation on their business model and role-based strategy. Some still doubt whether they can effectively cover regional trends, technologies and roles with a still limited local presence -looks a bit like an episode from Ramsay's Kitchen Nighmares where the chef struggles to deliver 72 dishes combinations.
Is Forrester trying to be too many things to too many audiences?
Yankee for instance, during their own presentation at the last IIAR Forum were very clear that their strategy is all about focus on global connectivity issues.
However, despite coverage issues, Forrester's research remains more thought-provoking as opposed to the institutionalised Borg content. Their research agenda maybe quite random but the result is sometimes fresh thinking.
They're also more innovative on their approach of delivering research to their customer: here again it's hit and miss. Roles-based research may not work but as Carter says "Kudos to Forrester for permitting clients to comment on research notes". We wholeheartedly agree.
ARmadgeddon's take: while signs that Forrester is at last taking Europe seriously, we're still watching their delivery and resources commitment with great attention. AR Managers should use them as a second source after Gartner rather than merely a bargaining chip but still be aggressive while negotiating RAS contracts with them.
PS: we're looking for a good nickname for Forrester, all entries to be posted as comments below please
UPDATES:
Previous posts on Forrester:
Daily Furl Headlines for October 20, 2007
From - http://www.furl.net/members/ARonaut
AnalystPerspectives: The Wiki of Research
Rated 3 in topic Other AR blogs
From books24x7.typepad.com on October 19 at 2:32 PM
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Daily Furl Headlines for October 19, 2007
From - http://www.furl.net/members/ARonaut
Kudos to Forrester for permitting clients to comment on research
notes
Rated 3 in topic Other AR blogs
From hp.com on October 19 at 1:17 AM
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Got an email from the Borg inviting us to an Analyst Relations Forum at the Cannes Symposium. Although it sounds like an IIAR Forum it actually doesn't seem to be connected?
Last year was interesting as related here and the Mickey version of this year was apparently trying to be non controversial. As would say James, it's all about conversations...
Anyway, the bash is on Tuesday 6 November at 5:30 pm, we'll see how good a Borg Gene can be.
Duncan has been to Orlando and gives a candid account on the AR session:
Analyst Equity: What Gartner Symposium/ITxpo 2007 meant for AR managers
It makes for an interesting read, assuming you have the context (just read our archive otherwise!) of the tensions between the Borg and AR Professionals. It's also amusing that Gartner seems to calculate its own market share. Probably makes sense not to use IDC?
ARmadgeddon's take: although Gartner wasn't poised to comment on delicate issues such as pricing or the 30 mn rule, it seems they might address some other annoyances such as third party surveys -some time soon.
Daily Furl Headlines for October 12, 2007
From - http://www.furl.net/members/ARonaut
Freeform Comment: SAP blots out Business Objects
Rated 3 in topic Analysts blogs
From freeformcomment.blogspot.com on October 11 at 12:07 PM
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Daily Furl Headlines for October 11, 2007
From - http://www.furl.net/members/ARonaut
NelsonHall taps Howard Spode as MD, Advisory Services | Tekrati
Analyst Firm News
Rated 3 in topic About analysts
From analystnews.tekrati.com on October 10 at 1:28 PM
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Quocirca: Use and Abuse of Analysts
Rated 3 in topic AR tools and techniques
From quocirca.com on October 10 at 1:23 PM
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infuse - the blog for Influencer Marketing: How analysts can
increase their influence
Rated 3 in topic AR tools and techniques
From influencer50.com on October 10 at 1:14 PM
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Keeping Tabs » Blog Archive » When the medium becomes the message
Rated 3 in topic AR tools and techniques
From opinion.tekrati.com on October 10 at 1:12 PM
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Analyst Equity: Empty seats at Gartner's Symposium
Rated 3 in topic Gartner; AR tools and techniques
From analystrelations.blogspot.com on October 10 at 12:30 PM
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Vinnie says the Gartner Borg is "defensive of vendors, especially large ones":
deal architect : The Stockholm Syndrome
Well, given the ammount of bitching we heard from AR professionals on Tragic Quadrants or renewals we doubt the relationship is as cosy as Vinnie says. However, for having witnessed the pitiful spectacle of a same VP being interviewed by Peter Sondergaard in 2002 and 2003 it is fair to say that Gartner analysts are not very challenging in public, so seeing Amy going against that trend is reassuring.
Is that what clients want though? Are C-level execs who attend Symposium expecting a Punch & Judy show?
ARmadgeddon's take: while there's a fine line between fruitless controversy the META way and challenging vendors in a balanced way, we nevertheless agree with Vinnie that the real value for users lies in the advice analysts provides buyers. Gartner's strategy of moving to a leveraged model and away from consulting, it might open up avenues for other firms offering negotiation advisory services.
Daily Furl Headlines for October 6, 2007
From - http://www.furl.net/members/ARonaut
Gartner Analyst Relations Newsletter
Rated 4 in topic Gartner; AR tools and techniques
From gartnerinfo.com on October 5 at 4:20 PM
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Evaluator Group launches eLearning for storage professionals |
Tekrati Analyst Firm News
Rated 3 in topic Analyst business model
From analystnews.tekrati.com on October 5 at 2:18 PM
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The Gartner Borg has sent its first AR Newsletter. Like it or not, they're good at selling and know their target audience -might be too well for most AR folks actually.
This newsletter is well thought and contains some good tips on briefing analysts:
Daily Furl Headlines for October 4, 2007
From - http://www.furl.net/members/ARonaut
OSS & IT Analyst Firms « rand($thoughts);
Rated 3 in topic Analyst business model
From saviorodrigues.wordpress.com on October 3 at 1:32 PM
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Are industry analysts doing their part to respond to open source?
Rated 3 in topic Analyst business model
From itgumbo.com on October 3 at 1:31 PM
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Keeping Tabs » Blog Archive » Four high-profile bloggers turn
analyst
Rated 2 in topic Analysts blogs; Other AR blogs
From opinion.tekrati.com on October 3 at 9:00 AM
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Daily Furl Headlines for October 3, 2007
From - http://www.furl.net/members/ARonaut
Keeping Tabs » Blog Archive » Four high-profile bloggers turn
analyst
Rated 2 in topic Analysts blogs; Other AR blogs
From opinion.tekrati.com on October 3 at 9:00 AM
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Daily Furl Headlines for October 2, 2007
From - http://www.furl.net/members/ARonaut
Top 100 analyst blogs « Technobabble 2.0
Rated 3 in topic Other AR blogs; Bloglysts
From technobabble2dot0.wordpress.com on October 1 at 9:55 AM
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