Thursday, 19 January 2006

The AR pissing contest has started!

David and Duncan both point out a post by IBM blogger John Simonds on Lighthouse's survey of IBM AR in AsiaPac. Duncan could not resist sharing some details of the survey which seems like jolly good news for Big Blue (we made some comments here on what is NOT in the survey) in this post: ANALYST EQUITY: IBM leads in our Asia-Pacific study.

This is great news for Duncan and his mates, as it opens the AR pissing contest, which in turns could means selling more surveys to vendors.

Overall, this may be a positive step for the analyst relations profession altogether, as other AR chiefs may feel pressurised to measure what they deliver back to the business, at last.
Indeed, AR departments are typically reporting "clippings" (usually based on a self-selecting sample of friendly analysts) which says little on the influence on sales or even worse they report activity (number of briefings), which says even less on the business impact.

As AR is maturing, it is about time to take measurements seriously and start showing true business impact.

See also our previous post on Measuring Analyst Relations.

1 comment:

John Simonds said...

I can hardly wait, I love contests. Tell the contestants to aim downwind, otherwise they'll mess themselves ;-)