Monday, 16 January 2006

[Monkchips:] No Time Wasters Please: On briefing industry analysts

James believes in sharing and in declarative living, which often translate into telling the world how how things should be done. Which is actually good when it comes to providing some feedback to vendors how to (and not to) brief this strange human breed called IT analysts.

So, after telling us once how to brief analysts he has just reoffended with this post: No Time Wasters Please: On briefing industry analysts.

Thanks James, sincerely. But we'd like names now: who's the PR outfit who did not AR train this COO?

ARmadgeddon's take: NOBODY should be talking to analysts without going through a good AR training firs. This should be a corporate policy. If you don't have the skills or the credibility to deliver it in house, get some professional help. For instance from Duncan or David (to name only some who linked to us), if you pick-up someone else, make sure that they know the European market (not like KGC).

5 comments:

James Governor said...

a fundamental part of declarative living is knowing which secrets to keep, and which to make public. i could see no real value in naming names in this case...

Ludovic Windsor said...

We'd just like to know I guess... C'mon James...

Duncan Chapple said...
This comment has been removed by a blog administrator.
Duncan Chapple said...

James, I agree with you that there's no point naming names (but I am sure you will have throught about at least letting the PR know) especially since that will just produce unwanted workflow between the vendor and the agency, who need to trust each other [and you] more rather than less. I think this exchange is a good example of the down-side of declarative living: other people do not think of themselves primarily as producers of metadata but, when gathering data for themselves, expect it to meet their own needs rather than the producers. Human systems are not like software systems, where you can declare the meaning of a variable. No point complaining.

alan pelz-sharpe said...

Now having read the piece in question - I think I have to agree with Duncan. Sounds more like six of one half a dozen of the other - to quote:

The AR rep said the COO felt I spent too much time selling RedMonk.

Well the value of you communication is the response it elicits. Clearly neither side in the discussion was communicating too clearly.