Wednesday, 21 September 2005

EMEA analysts: loving but cynical

Duncan has a nice post (Four Rules for Global AR) on doing AR in EMEA: it is too often that US based corporations forget their business is influenced predominantly by local analysts.

EMEA analysts tend to have a broader coverage are (like hardware vs. UNIX low-end servers) and are most of the time more cynical (Duncan says “candid” but I suspect he’s trying to be polite) and can be edgy to deal with for execs not used to British or German humour.

However, because they are cross-topic and no-nonsensical, they can present an invaluable outside opinion on strategy and messages and should be considered for WW product launches pre-briefings.

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