Duncan just blogged on analysts firms targetting the segment under Gartner's (IT) reach:
Picking up the money Gartner and Forrester leave on the table (Analyst Equity).
He lists a few firms ative in EMEA, including IDC, Berlecon, NelsonHall and PAC.
He also mentions Burton Group although they have no presence in EMEA and Springboard for AsiaPAC.
To be complete, his post should mention whether analysts do have en user impact (in the list above, IDC Insights and Nelson Hall only) or are vendor-oriented. The latter category is actually much wider, with firms such as Current Analysis for instance, or local fims such as Sirmi in Italy and Penteo in Spain. Duncan should also mention firms we have posted about many times such as the Freeform Fellowship, Datamonibores (+ Butler + the Eggheads), Bloor, MWD, Strategy Partners, etc...
Plus the bloglysts such as the ever-ubiquious James Govermonk...
Maybe Dunc' should start up a wiki?
ARmadgeddon's take: EMEA AR professionals should not limit themselves to European branches of US analyst firms, but identify and segment local influencers, in particular since they are generally not covered by search tools and champion them internally according to their goals.
- Burton lauches offensive campaign
- Freeform Fellowship grows and blurs
- The big fish that ate the fish that ate the fish that...
- Datamonibores penetrates the gametes
- Have you seen my plan, my plan, my plan?
- Strategy Partners' party
- What's that over the hill, is it a blogger?
- AR 101: Measuring Analyst Relations